The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Rain or Shine #CreativityIsGREAT – Day Four

/ June 20th 2019 / Ellie Mason
Cannes Lions

Day four – done and dusted!

Sadly it’s only going to rain in Cannes for one more day as we have to close our special #CreativityIsGREAT rain photo booth tomorrow, when the Cannes Lions International Festival of Creativity comes to an end.  So if you’re in Cannes and you haven’t had you photo taken under real British rain, sheltered by a red, white and blue umbrella, holding British props, then make sure you do so tomorrow!

Before then, here’s a couple of photos from day four, even featuring a lovely furry friend…