The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

EVENT Meeting advertising's
challenges
Find out more and book your place
SPOTLIGHT Rebuilding
public trust
in UK
advertising.
Find out more about the latest research
SPOTLIGHT UK advertising’s response
to the climate emergency.
Find out more
SPOTLIGHT All in census results
and action plan revealed.
Download the full report
SPOTLIGHT UK advertising
made global.
Find out more
OUR MISSION

We promote the role and rights of responsible advertising and its value to society and the economy by acting as the connection between industry professionals and policy-makers

Find out more about us
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Front
Foot

Our members are at the centre of all we do at the Advertising Association. Front Foot is our industry’s exclusive member network, made up of over 50 businesses from across advertisers, media owners and agencies.

Our members receive a range of exclusive benefits, such as early access to research, invitations to exclusive events and access to our Public Affairs briefings and regulatory advice.

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Upcoming events