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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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Ad Pays Series Advertising's Big Questions Adspend Figures Advertising Matters Annual Review Media Smart Cannes Lions
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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Our Work
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Have you read our latest Advertising Pays report?

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Credos
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Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Front Foot
WHAT IS FRONT FOOT MEMBERSHIP BENEFITS MEMBERS
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Have you read our latest Advertising Pays report?

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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Have you read our latest Advertising Pays report?
EVENT Meeting advertising's
challenges Find out more and book your place
SPOTLIGHT Rebuilding
public trust
in UK
advertising. Find out more about the latest research
SPOTLIGHT UK advertising’s response
to the climate emergency. Find out more
SPOTLIGHT All in census results
and action plan revealed. Download the full report
SPOTLIGHT UK advertising
made global. Find out more
OUR MISSION

We promote the role and rights of responsible advertising and its value to society and the economy by acting as the connection between industry professionals and policy-makers

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Featured news & insights
Our work
Public Trust

We are on a mission to rebuild public trust in advertising and we are committed to working with our members and peers on a system change that will help tackle its decline. Find out more here.
Inclusion

The results of UK Advertising’s first and biggest industry-wide survey, the All In Census, created by the Advertising Association, IPA, ISBA and Kantar are in. Read them here and learn more about our plans for a workplace that includes everyone.
Climate action

We know advertising accelerates behaviour change and can be a real force for helping drive sustainable growth. Check out what we have planned to help deliver the UK government’s ambitions of a net zero economy and find out how you can get involved.
EXPORTS

The UK advertising market is not just a gateway to Britain; it's a gateway to everywhere. This workstream showcases the very best of our industry’s strategic, creative, production and technical capabilities to the world.
Adspend

Advertising is a major engine of the UK economy. Our Expenditure Report, in partnership with WARC, provides detailed advertising spend figures for all major media in the UK. Every quarter, they are surveyed to produce the UK's most reliable adspend data. Learn more here.
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WE LOVE GREAT ADS! Some of our faves right now
Gold Star featured image Gold Star
Sticking Together featured image Sticking Together
Where Is Everyone? featured image Where Is Everyone?
Find out how much money is spent on
advertising in the UK each year
Want To Know More About UK Advertising?
Look No Further!
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Front
Foot

Our members are at the centre of all we do at the Advertising Association. Front Foot is our industry’s exclusive member network, made up of over 50 businesses from across advertisers, media owners and agencies.

Our members receive a range of exclusive benefits, such as early access to research, invitations to exclusive events and access to our Public Affairs briefings and regulatory advice.

Become a member today
Upcoming events
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