The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Rain or Shine #CreativityIsGREAT – day five

/ June 22nd 2019 / Ellie Mason
Cannes Lions

That’s a wrap!

Sadly the Cannes Lions International Festival of Creativity has come to an end and it has stopped raining in our special #CreativityIsGREAT photo booth.

It’s been a fantastic week and we’ve loved meeting so many people from all over the world. A huge thanks goes from us to everyone who came to have a picture taken in the British rain, and of course a special thanks goes to our Cannes Lions partners – The Department for International Trade, Channel 4, Clear Channel UK, Framestore, London & Partners, M&C Saatchi and Newsworks – for making this all happen, as we couldn’t have done it without them!

Here’s a couple of pictures from the final day of our photo booth, and yes, we couldn’t resist having a go ourselves…