The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Rain or Shine #CreativityIsGREAT – Day One

/ June 17th 2019
Cannes Lions

Today marked the launch of our special #CreativityIsGREAT rain photo-booth at the Cannes Lions International Festival of Creativity! Yes, that’s right, we brought British rain to the Riviera…

Delegates have been queuing up to pose with British props under real rain, sheltered by a red, white and blue umbrella, and have received both printed and digital copies of their #CreativityIsGREAT pictures. We’re next to check point 6 in the Piazza all week, so make sure you come and say hi if you’re around!

A huge AA thanks goes to our Cannes Lions partners – The Department for International Trade, Channel 4, Clear Channel UK, Framestore, London & Partners, M&C Saatchi and Newsworks – for making this happen. We couldn’t have done it without you!

Check out some of the pictures from day one below…