The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Hello from the Brits!

/ May 31st 2019 / Matthew Evans
Cannes Lions

We’ve published our guide to this year’s Cannes Lions International Festival of Creativity.

It’s called ‘Hello from the Brits’ and showcases our plans, including:

  • Information on  opportunities to meet fellow attendees and a programme of key events with a UK advertising focus
  • A handy map of the main locations where events will be taking place
  • A quick lowdown on some of the key UK representatives attending
  • Greetings from, and information on, the partners involved in making this campaign happen

Download your copy of our Cannes Lions 2019 – Creativity Is GREAT Brochure