THIS WEEK: UK ADVERTISING IN THE MEDIA

Govt names Simon Baugh as new Government Communications Service boss

Baugh takes over as GCS leader as Aiken moves to new role.

Sir Martin Sorrell’s wild ride from Mad Men to Silicon Valley

As once-fallen Sir Martin Sorrell’s new venture enters its fourth year, he tells Jim Armitage: ‘I feel I have something to prove’

PlayStation Reimagines Play In A Global Campaign By Adam&EveDDB

Sony Interactive Entertainment has unveiled its global debut brand spot for PlayStation- ‘Play Has No Limits’

GoCompare to launch UK’s first interactive game show ad during return of ITV’s Family Fortunes

Viewers will be able to win a range of prizes if they can solve the Family Fortunes survey questions over the course of its four-week run.

Advertising talent must collaborate to take on national emergencies

In this, the first of a series of exclusive columns from the IPA president and international chief executive and vice-chairman of VCCP, Julian Douglas argues that marketers and agency creative should step up to confront the crises of the 21st century head-on.

UK Creative Festival Day Two Highlights

Simon Pegg was the star attraction at the festival in Margate, but from influencer insights to virtual production there was plenty of fun to be had.

Sky’s first major campaign for Sky Zero shows fragility of life from Moon’s POV

Engine Creative embarked on intense 20-week production schedule to realise vision.

ISBA launches ‘industry standard’ code of conduct for influencer marketing

Code aims to raise standards and smooth relationships between industry participants.

Karmarama wins spot on new-look govt roster, but Ogilvy among those to miss out

Mindshare and MediaCom have also won places on the new designated lot for media strategy and planning.

‘Everything is at stake’: Financial Times calls on public to rise to the challenges of our time in new campaign

The news brand invited every member of staff to contribute to the campaign, created by The Brooklyn Brothers.

It’s time to trust again

Mi Media managing director, Richard Slater believes we’re all starting to trust each other a little more and the benefits will be huge

ReMake Your Carbon Footprint

The reality of climate change has become ever more apparent in recent years with broadcaster and environmentalist Sir David Attenborough warning that “The moment of crisis has come” when speaking to the BBC in January 2020.

ITV teams up with EE to open mobile store on Coronation Street

Partnership negotiated by Essence.

ISBA’s Origin chief departs for US streaming company Roku

Richard Halton will be replaced by the former chief operating officer of YouView.

Raising the bar: Guinness and AMV BBDO win TV creativity prize

The teams tell the story behind the making of “Welcome Back”

Channel 4 partners Facebook to bring back cult hit GamesMaster

Series, sponsored by Oculus Quest 2 VR headset, will premiere on YouTube before being shown on E4.

Karmarama Kadets Paid Internships Scheme Is Back for a Third Virtual Term

The four-week, paid internship provides educational opportunities for those interested in pursuing a career in the creative industries

Oliver Dowden restates his claim Channel 4 would benefit from privatisation

Dowden to give speech that will signal government’s intention to push ahead with plan.

Climate change platform Ecologi appoints media partner

Electric Glue has been appointed without a pitch process.

Channel 4 hits back at government privatisation plans

Channel 4 argues there is ‘no evidence’ privatisation would be beneficial to audiences.

Nadine Dorries replaces Oliver Dowden as Culture Secretary

The Department for Digital, Culture, Media and Sport has a new minister in charge, as Nadine Dorries MP replaces Oliver Dowden CBE MP in the cabinet reshuffle.

Engine Creative Unveils Latest Ant And Dec Spot

Santander taps into ‘Antandec’ absurdity to highlight its sensible solutions to some household banking woes.

Marketing opens doors to Afghan refugees with free skills push

The School of Marketing is offering Afghan refugees free training in key skills from digital marketing strategy to SEO.

Google’s Nishma Robb: Rashford campaign highlights our role in helping society progress

Search engine offers a place for people to ask important questions they feel uncomfortable raising with people, Google’s Nishma Robb said.

‘4 The People’: ad industry letter calls for Channel 4 to stay in public ownership

Industry leaders urge ministers to rethink Channel 4 sale plans.

UK’s ‘first’ not-for-profit diversity influencer talent agency REFLECT launches

The UK’s first not-for-profit diverse and inclusive talent management agency REFLECT starts work today to address the lack of diversity in the industry.

Sustainability: the core consideration for tomorrow’s consumer

Simon Carr, chief strategy officer at Hearts & Science considers the forces for environmental change and the rise of conscious consumerism.

TikTok partners with Mediaocean to enable marketers to plan, buy and optimise ads

Tiktok announced a contract with Mediaocean to integrate their ads today.

ITV hires its first product officer

Deep Bagchee will lead the company’s future strategy across all of its digital products and services and will join later this year.

Advertising Association comment on the appointment of Nadine Dorries MP as Secretary of State at the Department for Digital, Culture, Media and Sport

“We welcome the appointment of Nadine Dorries MP as Secretary of State for Digital, Culture, Media & Sport and look forward to working closely with her and the team at DCMS to advance the position of advertising as a pillar of the UK’s £110bn creative economy. We would also like to thank Oliver Dowden and his team for their dedicated service on behalf of our country’s cultural and creative sector.”