THIS WEEK: UK ADVERTISING IN THE MEDIA

Advertisers fear ITV monopoly if Channel 4 is privatised

Almost three quarters of TV advertising revenues would be in the hands of ITV and Channel 4 if a merger were to take place.

GDPR: What might the government’s overhaul mean for marketers?

With the government revealing it plans to rethink its data protection policies, what could the potential changes mean for marketers?

Moneysupermarket unveils ‘MoneySuperSeven’ squad of heroes in first work from NCA

Agency was appointed in March, replacing Engine.

Volvo looks to electrify eco-credentials with Eden Project music concert partnership

The three-year deal was brokered by AEG.

Engine Creative Explores Cultural Identity Of A Sikh Officer In New Royal Navy Campaign

The recruitment film was runner-up in the Channel 4 diversity competition, which focused on the authentic portrayal of UK BAME cultures.

‘Everything is intense’: six new trends shaping adland for the rest of 2021

Advertising boom is putting companies and people under fresh pressure.

The Great September Reset

With the economy growing, ad spend booming, and agencies welcoming staff back in- now is the time to “build back better”.

ICYMI… Campaign’s key stories of summer 2021

As many of you return to work after a well-earned break, Campaign rounds up the most popular articles from the last six weeks of ‘summer’.

British Gas seeks to demystify sustainability with jargon-busting campaign

The campaign aims to champion the mundane changes people can make to live more sustainably.

Channel 4 promises to be ‘more radical’ as digital strategy proceeds ahead of hopes

Amid conversations debating the future ownership structure of the public service broadcaster, Channel 4 has identified three new areas of growth to focus on over the next year.

Jaffa Cakes blurs bakery boundaries with ‘Jonuts’ launch

Jaffa Cakes is cementing its position as a renegade baker refusing to be classified in terms of biscuits or cakes with the introduction of its ‘Jonuts’.

Advertising effectiveness has never been improved by trying to build relationships

Marketers should focus on encoding their brand into the minds of customers – not trying to build relationships with them.

E.ON And Scamp & Dude Create Hero Cape For Kids To Destroy Air Pollution

The campaign by Engine Creative encourages parents to walk to school with kids wearing the cape – a patented fabric to fight air pollution.

Euan Jarvie departs as Dentsu UK & Ireland CEO for tech role

Group will appoint replacement in due course.

Havas UK to offer 100 entry-level jobs with government’s Kickstart backing

Agency group will triple number of placements and aims to increase diverse intake.

Capability gaps are creating challenges for large advertisers, WFA research finds

New research by the World Federation of Advertisers, in conjunction with Ebiquity, has revealed that multinational advertisers are set to face considerable challenges in delivering their media aspirations due to a disparity in the breadth and depth of skills required by senior leaders to meet demand.

How agencies are fighting the climate change emergency

Last month, the world’s leading climate scientists released their latest report on the climate emergency and humanity’s chances of mitigating it.

$3.3 billion Unilever media pitch wraps, WPP retains largest remit

The incumbent retained the account in major markets.

Greenpeace film targets Tesco’s meat over ‘burning secret’ of deforestation

Tesco reasserted its commitment to ‘stop’ clearing forest land.

You Won’t See The ‘Doctor’ Now: The Death Of The White Coat Ad Trope

The Covid crisis saw a new respect for scientific opinion. But don’t expect the expert in the white coat – once a regular feature in commercials – to make an advertising comeback any time soon.

Back to the office: London Advertising signs lease for new Soho base

Agency adopting a more flexible approach to office space.

WFA adds drinks giants and Ikea to Planet Pledge

he World Federation of Advertisers (WFA) has secured Asahi Europe & International, Carlsberg Group, Pernod Ricard and Ikea – joining Unilever, Diageo, Mastercard, Dole and Tesco – to a series of commitments to act on the climate emergency.

GSK’s Jerry Daykin on the 6Ps of digital transformation

Senior media director Jerry Daykin believes a successful digital transformation rests on six key components, all of which have been integral in the execution of GSK’s new strategy.

Great Ormond Street Hospital Launches ‘Power Of Play’ Campaign And Hub Through A&EDDB

Resilience learning platform features new stories from Alice in Wonderland, Peter Pan, Hey Duggee, Beano’s Dennis and Gnasher, Horrid Henry and JoJo and Gran Gran.

It’s Black To Front day on Channel 4 and there’s great support from brands:

P&G, Tesco and Direct Line lead Channel 4 ‘Black to Front’ ad takeover.

Creativity By the Seaside: UK Creative Festival Kicks off with Optimism

UK Creative: How do we measure up and how do we market ourselves?

Unstereotype Alliance reveals race and ethnicity ad insights from UK women

UK women with Middle Eastern and Black Caribbean heritage feel they are most negatively represented in advertising, while women of Middle Eastern and Southern Asian heritage believe they have the least visibility in advertising.

UM hires former Havas Media MD in senior role

Natasha Murray joins as chief client officer.

Facebook plans targeting changes after ‘discriminatory’ job ads allowed in UK

Campaign group Global Witness had ads approved that it asked not to be shown to women and people over the age of 55.

WPP, Omnicom, Publicis and co: what do their vaccination policies say now?

With over two billion people worldwide now fully vaccinated against Covid-19, the gradual return to life as it once was has begun to accelerate.

Sony PlayStation: “Play Has No Limits” 

Sony PlayStation by adam&eveDDB. The new advert has a BIG ad for a BIG brand with a BIG soundtrack.