The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Company: Outvertising

/ July 2nd 2020
Inclusion

Outvertisings’ mission is to promote the fair and accurate presentation of LGBTQ+ People in advertising and marketing communications. View their introduction view here.


Agitate: Outvertising’s primary goal is to remove any LGBTQ+ prejudice from the advertising and marketing work and promote an inclusive creative environment.

The Outvertising guide is their custom produced resource to create inclusive and diverse LGBTQ+ content. The Outvertising Podcast probes key figures in the industry and the Outvertising community for insight and challenges as to issues that are being faced.

Celebrate: Outvertising also promotes LGBTQ+ role models in the advertising and marketing sector, with the Outvertising awards, view their video here, and Mentoring programme highlights activities, people and companies in the industry that are driving change and providing best practice.

Educate: Outvertising aims to provide support and information to LGBTQ+ people working or seeking to work in the advertising marketing sector. Their guide to setting up a LGBTQ+ Network is a great way for an employee to develop a supportive base within their organisation. Additionally, their Active Ally Training compliments their Role Model Training as a way to nurture an environment of change in the workplace.