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Media Smart features in first news

/ September 27th 2019 / Matthew Evans
Advertising to Children and Young People

The advertising industry’s education programme Media Smart recently launched a brand new resource aimed at helping children understand the commercial link between social influencers and the brands they may be promoting. The rising numbers of social influencers in young people’s lives prompted Media Smart to create a film-based PSHE teaching resource for 11-14 year olds, the first of its kind to tackle this area of marketing.

The crucial issue of influencer marketing has now been featured in the latest edition of First News, the award-winning national UK newspaper for children, which is read at home or in school, with 2.2 million readers every week. In the piece,  Media Smart Rachel Barber-Mack explains what influencer marketing is, how brands work with influencers to market products or services, and notes the rules and regulations in the area. Read the feature here. 

YouTuber, Broadcaster and Author Hannah Witton has also taken part in a special video for the resource pack on the crucial current subject of filters and body image. In the video she talks about their use on social media and what children and young people should be aware of when they view and interact with posts from their favourite social influencers. 

Visit Media Smart’s website for more information and to download resources. 

To find out how your organisation can support Media Smart with this work please contact Rachel Barber-Mack at mediasmart@adassoc.org.uk   

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