The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

IAB UK: To support diversity in the digital media supply chain

/ November 9th 2021
BRIM Case Study

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This article is in partnership with BRiM

Photo by Christina @ wocintechchat.com on Unsplash

Opportunity

Niche digital sites that are minority-owned or serve underrepresented audiences often struggle with digital advertising processes because they don’t have enough resources or a specialist dedicated digital team.

Initiative

To support them, IAB UK created this document which breaks down the essential components of digital display.

Created for smaller media owners, the guide breaks down the essential components of digital display advertising – from the different formats available to measurement strategy considerations.

It covers:

  • A run-through of different ad units and standard sizes
  • Audience reach and targeting
  • Details of buying display advertising
  • Tracking and reporting on campaigns

Impact

By helping them to run campaigns more efficiently and effectively, demand for their inventory should increase and these diverse sites should thrive.

Anyone can use this document and IAB UK are proactively pushing it to smaller media owners outside their membership. If there’s demand, the plan is to create subsequent chapters on other topics to further support these diverse platforms.

 

Click here to access your essential ‘Introduction to digital display advertising’ guide.

 

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