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Following the announcement on December 18 that the Competition and Markets Authority has published an update in its examination of online platforms and digital advertising, the Advertising Association has issued the following statement:
“We note that the CMA has decided to launch an investigation into the digital advertising ecosystem. We believe that a healthy, competitive online advertising market is important for the long-term sustainability of the advertising industry and the wider economy. It is important that the CMA ensures its work is future-proof and coherent with other Government and regulatory reviews and allows the UK to retain its international standing as the most digitally-developed market in the world.”
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