The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Case study: Untold Studios

/ October 4th 2020
Action 2 Resources Ad Net Zero Climate Action UK Advertising’s Climate Action Showcase

Untold Studios is an independent creative studio and community creating content across music, tv and advertising. 

From day-to-day operations and technology, through to office space and use, Untold Studios are taking environmentally sustainable action across all elements of their business. 

Untold Studios is the only moving image creative studio in the world to be fully cloud-based. In partnership with Amazon Web Services (AWS) they have pioneered a new way of working based on cloud technology.71 With AWS committed to achieving 100% renewable energy for their global infrastructure, and Untold Studios staff able to work from anywhere in world with a reduced need to travel, the impact on carbon emissions is significant. This approach is entirely scalable depending on requirements with no prior notice needed. This means that Untold Studios only use the energy and power required at any given moment in time, reducing waste. 

Untold Studios have chosen White Collar Factory as their base, a building which is designed with sustainability and the changing climate in mind. White Collar Factory delivers annual energy savings of up to 33%. It also produces 25% less carbon over current building regulations, savings which are equivalent to a Boeing 747 flying from London to New York City 162 times, driving along the Great Wall of China 76 times, or 5,600 journeys of the entire London Underground!  

Additionally, all Untold Studios shoots are Green Steward compliant.72 This means that sustainable measures are put in place wherever possible, such as LED lighting, crew travelling by public transport, recycling on set, no disposable water bottles, no-meat menus and offsetting carbon from all flights.