The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Association, IPA and ISBA follow RESET with RENEW

/ September 22nd 2021
Industry News

September 22, 2021: The Advertising Association, the IPA and ISBA will present RENEW 2022 on January 27, 2022, at the Odeon Luxe Leicester Square, London. The event, a unique opportunity for all constituent parts of UK advertising to come together, in-person and online, will explore what advertising needs to do meet the challenges of this decade and how the industry can help the UK succeed, domestically and on the world stage. RENEW 2022 follows the success of RESET 2021, the associations’ first joint industry conference for UK advertising which attracted over 700 attendees and which has been shortlisted for Best Virtual Event at the Association Excellence Awards.

RENEW 2022 will take an informed look at the decade ahead from three vital perspectives:

  • Responsibility – what are the new expectations of advertising emerging as this new decade unfolds and how does advertising answer these?
  • Experience – how is the advertising experience changing with advancements in technology and what will this mean for the ways advertising can connect with the public?
  • Action – what are the critical areas where we need to see advertising make rapid progress and how can every advertising professional help to make a real difference?

A heavyweight line-up of speakers from the business, political and advertising landscape will join the associations’ three Presidents to shape the industry’s focus for the decade ahead. RENEW 2022 will run in person and online 9am-1pm with a choice of tickets for in-person or online, with discounts for members and under 30s.

Tickets are now on sale and can be bought online here. RENEW 2022 replaces the Advertising Association’s LEAD conference and ISBA’s Annual Conference in the 2022 events calendar.