Ad Matters 15.10.21

OUR BIGGEST EVENT TO DATE

Remember a few weeks ago we invited you to Ad Net Zero’s first birthday celebration – the Ad Net Zero Global Summit on 3 & 4 November? Well, we are excited to now reveal the full programme, which will be broadcast live from STV’s studios during COP26.

The Summit will take a deep dive into how our industry can play its role in tackling the climate emergency, through a packed agenda of thought leadership sessions and practical workshops. We have secured a stellar line-up of speakers to discuss the much-needed system change, including: Seb Munden, EVP & General Manager, Unilever UK & Ireland and Chair, Ad Net Zero; Raja Rajamannar, CMCO & President, Healthcare Business, Mastercard; Ana Maria Henao, Global VP of Marketing, PepsiCo; Nicola Mendelsohn CBE, VP EMEA, Facebook; Steph McGovern, Presenter, Channel 4; Filip Engel, VP Sustainability, Public Affairs, Branding & Marketing, Ørsted; Debbie Klein, Group Chief Marketing, Corporate Affairs and People Officer, Sky; Huib van Bockel, Founder, Tenzing; Vicki Maguire, Chief Creative Officer, Havas London; Ronan Harris, Vice President & MD UK & Ireland, Google; and many more.

If you missed the original invite, the Ad Net Zero Global Summit is our biggest event to date and is free to attend for any advertising professional from around the world. Over 700 people from adland have already signed up – this is one birthday party that you definitely will not want to miss!

View the full programme and RSVP here.

UK HOUSE ON TOUR – NEXT STOP, UAE!

Through our UK Advertising Exports Group (UKAEG), we work very closely with the Department for International Trade to promote UK advertising around the globe.

This month, Dubai Expo opened its doors to the world, and in parallel with this, UKAEG is hosting an event where UK and UAE advertising industries will come together to meet and share ideas though virtual venue, UK House.

UK House in the UAE will take place on Tuesday (October 19th) at 11am (BST)/ 2pm (GST). Join us for high-quality discussion and presentations by leaders and innovators from the UK and the UAE based advertising industry.

Speakers and sessions include:
• The new MENA traveller, a NEW white paper on the consumers driving the travel industry’s recovery presented by Natalie Amos, Practice Director at Four Communications

• Peyman Rashid Al Awadhi, CEO New Media Academy and Louise Roberts, MD, MullenLowe Open UAE discuss the challenges and opportunities for our industries post pandemic with Laura Swinton, Editor In Chief & MD at Little Black Book – LBBOnline

• Finding Ras Al Khaimah with #iFoundRAK”- a presentation looking at how to use data driven creative to reach and engage audiences, presented by Saleem Sharma, Director of Social Media at Crowd.

Find out more and book your free ticket here.

ALL IN – HOW TO IMPLEMENT ACTION 3

On the morning of Thursday 21st October, we will host the very first of our All In sessions, on how to implement Action 3 (social mobility) of our All In Action Plan, which we launched back in June.

This is the first of a series of deeper dives into each Action. We will be joined by the Social Mobility Commission who will take us through their new Creative Industries toolkit and Commercial Break will also be on hand to offer guidance and advice on how to access further support.

Find out more about our All In initiative on its dedicated hub here. Book your ticket for Thursday’s session here.

MISSION: ZERO

AdGreen – our industry’s initiative to eliminate the negative environmental impacts of production – is inviting everyone working behind-the-scenes to join them at their next Mission: Zero event on Wednesday 20th October.

In this session, attendees can learn how to use AdGreen’s new carbon calculator and hear from guest speakers from Get Set Hire, Good Energy and Travlrr.

If you’d like to understand the actions that make the biggest difference and what’s best practice, book your free ticket here.

AD OF THE WEEK

You’ve made it this far – why not treat yourself and watch our ad of the week?

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