The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Ad Net Zero’s Parliamentary Reception

/ October 28th 2021
Industry News

It was great to see so many of you yesterday at our Parliamentary Reception last night, hosted in the Churchill Room in the House of Commons. We recognise that the advertising industry can play a role in helping to build a net zero economy and lasts night’s reception really did a great job at highlighting this! 

First up Damian Collins MP, who very kindly hosted the reception, gave a wonderful talk focusing on how advertising can help to build a sustainable environment in the UK. After this, we heard from Andrew Griffith MP, Parliamentary Private Secretary to the Prime Minister, who talked about his support for businesses taking action on environmental change and the successes of Ad Net Zero and Ad Green, the world’s first zero-waste, zero-carbon advertising production standard. He also spoke about promoting the innovation and competition needed to achieve the goal of net zero, and helping in the creation of ‘green’ jobs as we shift to a more sustainable way of living. 

Sebastian Munden, Chair of Ad Net Zero and EVP and General Manager of Unilever UK & Ireland, talked us through each tenet of the Ad Net Zero Action Plan, including the work that is underway to measure industry emissions and get to real net zero. 

We also heard about Ad Net Zero’s upcoming Essentials Certificate qualification which aims to help people working in the advertising and marketing services industries understand the climate crisis and the actions to achieve net zero emissions in our industry by 2030. 

The speeches were followed by canapés, drinks and networking and reception featured booths from Ad Net Zero, AdGreen, ITV and WPP. We hope to see you all again soon and we’re looking forward to our next event, the Ad Net Zero Summit on 3 & 4th November – if you haven’t already registered, you can here!