The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Ad Matters 24.09.21

/ September 24th 2021 / Ellie Mason
Industry News

FROM RESET TO RENEW

We are so pleased to be able to announce that alongside the IPA and ISBA we will present RENEW 2022 on January 27 at the Odeon Luxe Leicester Square in London!

This special event will explore what advertising needs to do to meet the challenges of this decade and how the industry can help the UK succeed, domestically and on the world stage. Specifically, it will focus on three vital perspectives: Responsibility, Experience and Action.

RENEW 2022 follows the success of RESET 2021, our first event as a tripartite, which attracted over 700 attendees and has been shortlisted for Best Virtual Event at the Association Excellence Awards. RENEW 2022 will run in-person (we can’t wait to see lots of you in a real-life venue!) as well as online.

Tickets are available now with discounts for members and under 30s. Read more and register your place here.

BUSINESSGREEN LEADERS AWARDS

On Wednesday the Ad Net Zero team attended the 11th annual BusinessGreen Leaders Awards at the Brewery in London. The event brought together hundreds of the UK’s top green executives, entrepreneurs, investors, campaigners and political leaders to showcase the many achievements of the green economy ahead of this year’s Net Zero Festival and the critical COP26 Summit in Glasgow.

Ad Net Zero was shortlisted for the Net Zero Strategy of the Year category – we didn’t win but we were delighted to be shortlisted! Congratulations to Pilgrim’s UK who won for their 2030 Sustainability Strategy.

A huge congratulations also goes to our Ad Net Zero supporter, NatWest, whose Chief Executive, Alison Rose, won Leader of the Year award! You can read more about the awards here.

MEDIA SMART & TIKTOK’S NEW RESOURCE

On October 5th, Media Smart, the UK advertising industry’s education programme, and TikTok, will launch their new educational resource at TikTok’s Transparency Forum.

The Transparency Forum is TikTok’s new event series to discuss updates and tangible progress in making TikTok the safest place for creative self-expression. Each quarter will tackle important and topical Trust and Safety issues with experts from TikTok and voices from the wider industry.

At the upcoming session, Dan Clays, Media Smart Chair and CEO of OMG UK, will be a special guest! To find out more and book your place at the Forum click here.

FIRST STOP – NIGERIA

Nigeria’s economy has become the largest in the continent and its creative industries are growing fast and quickly gaining international recognition.

If you’re a UK business looking to start you export journey, come along to our UK Advertising Export Group‘s ‘UK House at Nigeria’ event on Tuesday, 28 September, at 11am (BST), to learn how you can network and collaborate with businesses in Nigeria. The session will include high quality discussion and presentations by leaders and innovators from both the UK and Nigeria advertising industry.

This event is the first in a UK House world tour where every Tuesday it will host virtual opportunities in countries such as Brazil, Amsterdam, UAE, Japan & Mexico to meet and hear from UK advertising. Tickets are free. Don’t miss out on your chance to make top-level contacts and learn about Nigeria’s expanding advertising sector – sign up to the Nigeria event here.

EUROBEST YOUNG CREATIVES

The digital eurobest Young Creatives Competition is making a return!

The competition sees teams of two under 30s create an integrated campaign in response to a brief set by a charity or non-profit organisation. The winners will be announced to a global audience and their work will be displayed on the eurobest website and featured in its Creativity Report. Over the years, eurobest Young Creatives has become a true celebration of European creativity where young professionals have the opportunity to showcase their talent and achievements.

The next digital competition will run in November. To find out more and how to apply click here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.

Click here to find out more!

AD OF THE WEEK

You’ve made it this far – why not treat yourself and watch our ad of the week?

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.