The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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AA COMMENT ON GPA CONFIRMATION

/ October 7th 2020
Industry News

The Department for International Trade has today (Wednesday 7 October) announced that British businesses will be able to continue bidding for public sector contracts around the world worth over £1.3 trillion a year, following extensive engagement with WTO members. The Government Procurement Agreement (GPA) Committee confirmed that the UK can join the GPA as an independent nation from 1 January 2021. Previously the UK participated through membership of the EU.

Konrad Shek, Deputy Director, Policy & Regulation said:

“The Advertising Association believes that independent membership of the GPA is a crucial part of the UK’s future trade policy. It is important for the UK to have continued fair and competitive access to the estimated annual USD1.7 trillion public procurement market that has been opened up under the GPA and have a voice in shaping the rules that underpin the system.  For our sector, these rules can affect the competitiveness of ad agencies that bid for branding, tourism, education and inward investment promotion work.  For UK market and social research, which is the largest per capita research business in the world a third of the value of which is based upon export, it is essential that UK research businesses can continue to access market, opinion and/or social research government contracts and public procurement opportunities via the GPA. ”

Konrad’s comment is included in the Government’s announcement here.