Member content
Already a member? Sign in below
The UK is a world leader in the createch industry and following the recent London Tech Week and Createch conference, Janet Hull of the IPA and Advertising Exports Champion James Murphy led a panel that showcased the innovation and know-how that are hallmarks of British createch across the globe.
Neil Henderson, CEO of St Luke’s demonstrated the work that the agency had created for New Zealand brand Old Mout Cider as it successfully sought to go global and enter the UK market, drawing on its NZ heritage by creating animated brand characters. Jude Ower, CEO of Playmob, discussed how her business is using the power of gaming and data to build meaningful relationships between brands and consumers in what is now a global industry worth $70.3bn, with key markets including the Middle East, Africa and Asia.
Finally Carl Grinter, MD of Three Wise Monkeys outlined how his firm is breaking boundaries in the area of liminal surprise by moving people from physical, to virtual and back to the physical world via advertising.
See a gallery of images from the event below.
Already a member? Sign in below
If your company is already a member, register your email address now to be able to access our exclusive member-only content.
If your company would like to become a member, please visit our Front Foot page for more details.
Enter your email address to receive a link to reset your password
Your password needs to be at least seven characters. Mixing upper and lower case, numbers and symbols like ! " ? $ % ^ & ) will make it stronger.
If your company is already a member, register your account now to be able to access our exclusive member-only content.