THIS WEEK: UK ADVERTISING IN THE MEDIA

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

A third of marketers anticipate an imminent rise in job opportunities

Marketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.

Coldplay, Brian Eno, Patagonia and More Create Playlists for Earth in Climate Change Campaign

FRED & FARID New York teams up with ClientEarth to call on the musical creativity of people around the world.

Cinema advertising post-pandemic: what does the future hold for the silver screen?

As theaters around the globe tentatively prepare to reopen, can cinema advertising bounce back to ‘normal’ or will chains and brands alike be stung by a Covid-19 hangover?

Lessons for adland from the divisive race report

The anger over the government commissioned report on ethnic disparities has yet to dissipate. What are the takeouts for the ad industry?

Publicis CEO on returning to growth and the instrumental role of Epsilon

The Publicis Groupe chief executive speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021.

The future of work is purpose-driven, big on outputs and inspired by experimentation

Finding ways to redesign working life so it’s better for everyone.

Bubbling along.

We each live in our own little world according to this Canadian commercial for IKEA which renders this idea in a literal fashion by having people residing on separate floating spheres.

Uncommon Shows How the UK Will ‘Grow Again’ in Latest Work for B&Q

Agency works with photographer Dan Tobin Smith on print and OOH campaign.

As Publicis returns to growth, CEO Sadoun underscores promise of e-commerce

Publicis Groupe has pipped market expectations, with its Q2 financial results marking a return to growth amid wider global economic instability. Speaking to The Drum, chief executive Arthur Sadoun says the number was buoyed by “disproportionate” digital investment and discusses what clients want from the current media pitch frenzy.

Bounce back on the horizon as marketing budgets poised for growth

The latest IPA Bellwether data anticipates particularly strong growth in main media advertising over the coming year, suggesting marketers are plotting a return to brand building.

IPA Bellwether: marketers upbeat about sector-wide prospects for first time since 2015

Report finds budgets are beginning to stabilise.

Clear Channel scoops Commercial Team of the Year at Campaign Media Awards

The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize.

Iris unveils policy to incentivise clients to fight against climate change

Marketers encouraged to sign up to ‘climate charter’ and help businesses reduce carbon footprint.

The IPA roadmap is bigger, better, faster

New IPA president Julian Douglas has made a positive first impression with his inaugural address to IPA members.

How media buyers pivoted plans after Prince Philip’s death

A morbid quality of the British media is its readiness for the death of a royal family member. Over the years, we’ve witnessed the passing of Diana, Princess of Wales and the Queen Mother, but the death of the Duke of Edinburgh was the first in the modern age of digital media. Top media buyers share with The Drum how they navigated the disrupted schedules and changing moods of the public in the aftermath of the announcement.

Run-DMC’s Darryl McDaniels on ‘the power of influence’

Hip hop pioneers Run-DMC made an indelible mark on music, culture, fashion and marketing. Today, Darryl McDaniels is still touring the world and pursuing brand partnerships near to his heart. He shares his insights about the power of influence, simplicity and respecting your audience.

David Beckham Breaks Boundaries for High Speed Maserati Campaign

Global launch campaign from Droga5 sees sees the Maserati Ambassador driving the brand’s ultimate performance SUV – the Levante Trofeo.

Aviva “It takes Aviva” by Adam&Eve/DDB

Financial services giant Aviva has unveiled a new positioning, “It takes Aviva”, as it seeks to reassert its role as a market leader and show it is about “more than insurance”.

Cookie options & ornithology; Plus jokes vs piss-taking

Dominic Mills catches up on cookie-less ad-tech and rebukes VW for playing with consumer trust (again).

Mediatel News appoints Omar Oakes as editor

Mediatel has appointed Omar Oakes as editor of Mediatel News, the UK’s leading combined platform for media tech, data, thought-leadership and editorial coverage of the media and advertising industry.

Brand loyalty, consumer spending, data: 5 interesting stats to start your week

Marketing Week arms you with all the numbers you need to tackle the week ahead.

Navigating the past year has been a huge achievement for agencies

As the School Reports reveal, the industry has been hit hard by Covid-19, so all the agencies included deserve great credit for making it through.

Unilever brand Graze debuts on TV with talking squirrel ‘CEO’

Two years after being bought by the FMCG giant, Graze has launched its biggest marketing campaign to date.

M&S on the role social insight played in launching its ‘biggest ever quality campaign’

M&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.

The ‘dramatic differences’ Apple’s iOS 14.5 privacy framework brings to ad measurement & targeting

Apple will begin enforcing its new privacy framework this month. Developers and advertisers are worried about how effectively – and compliantly – they will be able capture user data and connect with consumers.

School Reports 2021: Adland could still do better on diversity

While the School Reports reveal some progress in D&I, agencies still have work to do.

School Reports 2021: Testing times as most agencies declined during Covid

While the pandemic devastated billings for many, every agency in this year’s School Reports deserves credit for surviving the downturn.