The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

The Local Democracy Reporting Scheme

/ April 20th 2020
Inclusion

The Local Democracy Reporting Scheme, the joint initiative by the New Media Association and BBC, has recently expanded to include news platforms aimed at black, Asian and minority ethnic communities in the UK to help its journalism reach a wider audience. It was announced in February 2020 that Bradford-based Asian Sunday and London-based Eastern Eye were the first BAME publications to join the scheme, which also includes the news hub, which gives news websites access to BBC video news content, and the shared data unit, which trains journalists seconded from partner organisations and produces data-led stories.

Read more here.