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This afternoon the Chancellor of the Exchequer announced a multitude of measures to kick-start economic recovery, many of them focused on job creation, retention and employability. The AA has issued the following statement:
“We support the measures announced today by the Chancellor to kick start the recovery from COVID-19. Mr Sunak clearly sees that consumers have the power to drive our country’s economic revival through their spending, and advertising and marketing lies at the very heart of informing people about the products and services available to them as businesses return to normality, with spend on advertising delivering £6 for GDP for every £1 invested. The new jobs retention scheme will also be welcomed by businesses right across our industry as they return staff from furlough and back into work. The Chancellor’s clear commitment to supporting young people enter and remain in the world of work through training and apprenticeships reflects the advertising industry’s own strongly held values of diversity and inclusion and we are determined to do all we can to ensure that our younger colleagues feel supported and valued. We hope that all these measures will help the parts of our sector affected by the outbreak and we stand ready to work with Government in aiding our country’s economic resurgence.”
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