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Following the announcement of the Government’s support for the charity sector to mitigate the effects of COVID-19 disruption, Stephen Woodford, Chief Executive, Advertising Association, said:
“We are grateful to the Chancellor for his bold and positive support for the country’s charities at this time. The British charity sector does an enormous amount of good for people up and down the country, just as our own industry charity NABS does great work for UK advertising. But, just at the moment charities are needed most, many have suffered due to their shops being closed, sources of income being threatened and means of advertising reducing. Our colleagues from across the advertising industry, notably the Data & Marketing Association, have made the case strongly to Government in recent days for support and the £750m package announced will hopefully go a great way in helping the charity sector at a crucial time when its own help is needed by us all.”
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