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A Happy (and healthy) New Year!
As we all make those New Year’s resolutions to be healthy and wave goodbye to our various vices, a couple of this week’s news stories caught our AA ad eye.
Public Health England (PHE) launched its first Change4Life campaign promoting healthier snacks for children (see the ad right). According to PHE, children on average are consuming at least three unhealthy snacks and sugary drinks a day, with around a third consuming four or more.
The new Change4Life campaign encourages parents to look for ‘100 calorie snacks, two a day max’ to help them purchase healthier options. PHE said it is working with the food industry to cut 20% of sugar from the products children consume most by 2020, with work to reduce calories due to start this year.
In further health-related advertising news, Philip Morris International (PMI) ran a full-page ad in The Daily Mirror, The Sun and The Times stating its ambition to stop selling cigarettes in the UK. Planned as a New Year’s resolution, the ad promotes quitting cigarettes and PMI’s aim to get smokers to switch to e-cigarettes and heated tobacco products, alongside a number of key commitments for 2018. Read more in Campaign here.
All roads lead to LEAD
This week the AA team has been busy putting the final touches to our annual summit – LEAD – which will bring together over 300 delegates from agencies, brands and media to discuss the only game in town: Growth Beyond Brexit.
Now in its seventh year, LEAD is a fast-paced morning where our speakers will engage you in debate; speculate on what the future of UK advertising holds; offer up expert viewpoints; and bring the top UK ad industry talent and politicians face-to-face.
We will be focusing on how agencies, brands and media as a united force can support growth and identify the united advertising industry’s joint priorities for a renegotiated UK-EU relationship.
Key speakers include Secretary of State for International Trade, the Rt Hon Liam Fox MP; West Midlands Mayor Andy Street; and leading economist Vicky Pryce, alongside a host of others.
It all happens on Thursday 25th January 2018, from 08.30-13.00 at Kings Place, Kings Cross, London. You can find out more about LEAD and book tickets here.
Ads on tour!
Just before Christmas, while the rest of us were passing the last few days before the holidays in a daze of gluttony and parties, the content team were busy interviewing the best-of-the-best of talent from the likes of ITV, MediaCom, and Bauer Media across the UK for part two of our ‘World class talent, world class advertising’ campaign.
Bringing to life our Advertising Pays 6 research finding that, taken together, the nations, regions and cities outside London employ more people in the creative and advertising industries, the video will showcase and celebrate the advertising specialisms across the UK.
On our itinerary were Bristol, Birmingham, Liverpool, Manchester, Newcastle and, up in Scotland, Edinburgh and Glasgow. The video will be launching at LEAD 2018. Many thanks to all those who took part and keep your eyes peeled for the finished product!
You’ve read the whole thing! You deserve a treat – our ad of the week:
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