Ad Matters 26.11.2021

TIMETO’S NEW CAMPAIGN

Research from timeTo has found that half (49%) of all people in advertising think sexual harassment will be more of an issue now that people are returning to offices, and sadly, many are facing the slow and phased return to office life with dread.

One of the few good things to come out of the pandemic was the fact that instances of sexual harassment in our industry have reduced significantly. Whilst it is hoped attitudes have changed, timeTo fears that the significant factor in this reduction is simply down to a lack of opportunity to harass.

To raise awareness of this shocking level of fear and trepidation but also urge business leaders to sign up for the vital timeTo sexual harassment training, Lucky Generals has created a hard-hitting and intensely emotional film – demonstrating through real-life experiences – that sexual harassment is likely to start happening in their businesses again and on their watch.

timeTo and Lucky Generals have released an ad showing a montage of eerily empty and quiet office spaces designed to look like the industry places we all work in. As the ad plays, real-life (but anonymised and paraphrased to protect them) accounts of a diverse range of women and men who have experienced sexual harassment are dubbed over the top, giving the viewer the feeling they are listening to ghosts of past traumatic moments, combined with a chilling prediction of what lies ahead.

EXPORTING LATEST AND PLANS FOR 2022

Earlier this week, the UAE and UK advertising industries came together to meet and discuss ideas.

Speakers included representatives from Little Black Book, Arabian Radio Network, MullenLowe Profero, Four Communications, Crowd  and Dubai Lynx.

This was the last UK House event for 2021, however UKAEG will be announcing a new series of global events in early 2022. In the meantime, you can learn more about UK House by emailing   Aisling Conlon, International Trade Director or head to www.ukaeg.com.

Speaking of world tours… Cannes Lions has recently announced that it will return to Cannes in France next year, 20-24 June 2022. In our role as UK rep, we are responsible for putting forward UK jurors for the festival, and so we are now calling for nominations. You can find further details here.

We look forward to seeing your nominations!

JOIN OUR TEAM

Junior Communications Executive, Advertising Assocaition

Our communications team are looking to recruit a Junior Communications Executive to support all aspects of our communications work and strategy. They must have excellent proven written skills, with the ability to produce high quality and engaging written materials, including press statements.

To apply please submit a one-sided copy of your CV with a one-sided cover letter to AA@adassoc.org.uk by 5pm Monday 6th December!

Events Intern, Advertising Association

Our Events team are looking for a self-motivated and eager-to-learn Events Intern with excellent organisation and communication skills to support all aspects of our event work and strategy.

To apply, please submit a one-sided copy of your CV with a one-sided cover letter to AA@adassoc.org.uk by 5pm Monday 29th November!

Digital Comms & Events Manager, AdGreen

AdGreen is seeking a pro-active and highly organised Digital Comms & Events Manager to help communicate AdGreen’s strategy and work strands to their varied audiences via digital channels and events.

To apply, read the full job description and email your CV and covering letter to info@weareadgreen.org with AdGreen Digital Comms & Events Manager in the subject box. Join the lovely AdGreen team and send your application by 28 November!

AD OF THE WEEK

You’ve made it this far – why not treat yourself and watch our ad of the week?

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