Ad Matters 12.11.2021

GUIDING THE PATH TO NET ZERO

Following the success of the Ad Net Zero Summit (which is now available to watch on demand!), you can find out more about how the industry can play a role in tackling the climate emergency through our updated Ad Net Zero Guide. The Guide helps to simplify the complex issue of climate action and provides advice on how and where advertising professionals can take clear, practical action in their day-to-day working lives.

It has been created by the Ad Net Zero team, using insights and tips drawn from our supporter base of advertisers, agencies, media owners and tech companies. Do download it and share it with your teams!

GET CERTIFIED

Want to learn more about the climate crisis and help the advertising industry achieve net zero emissions by 2030? Sign up to Ad Net Zero’s newly-launched qualification – theEssentials Certificate.

The Essentials Certificate offers participants practical techniques to measure and reduce the carbon emissions related to the work advertising produces, recognise how the industry can promote sustainable behaviour change, and understand how to avoid greenwashing in advertising. The content has been devised by Ad Net Zero, headed by the AdvertisingAssociation, ISBA and the IPA, along with a specialist team of more than twenty leading advertising and sustainability experts from across the industry.

Please encourage your teams to take the time to achieve this certificate – in order to make collective change, we must first understand the issue. All of us here at the AA will be taking it too!

ADGREEN IS GROWING

AdGreen is seeking a pro-active and highly organised Digital Comms & Events Manager to help communicate AdGreen’s strategy and work strands to their varied audiences via digital channels and events.

They are seeking a pro-active and highly organised Digital Comms & Events Manager to help communicate AdGreen’s strategy and work strands to their varied audiences via digital channels and events. The successful candidate will populate and run the annual marketing calendar for AdGreen, and coordinate with the Advertising Association’s Comms and Ad Net Zero team.

To apply, read the full job description and email your CV and covering email
to info@weareadgreen.org with AdGreen Digital Comms & Events Manager in the subjectbox. Join the lovely AdGreen team and send you application by 21 November!

UK HOUSE IN BRAZIL

On Tuesday, UKAEG hosted UK House in Brazil. The event was hosted by UKAEG, UK Lions rep, the Advertising Association and the Brazilian rep Estado in partnership with Cannes Lions Festival of creativity and the UK Government, GREAT campaign.

At its first joint event, over 50 industry leaders from both Brazil and the UK came together to meet and share ideas over 90 minutes of high- quality discussion and presentations by leaders and innovators from the UK and Brazilian advertising industry.

Topics discussed at the event included; Creativity after Covid: Intuition & Data; Why London’s openness and diversity and the quality of advertising attracts Brazilians; fireside chat with Nestle Vice President, Frank Pflaumer; and the recipe for success in Latin America. All sessions were recorded and will be available on demand via our UK Advertising YouTube channel from next week.

THE NEXT STOP ON THE TOUR…

Our next stop on the UK House tour is Bangladesh on 17 November!
Bangladesh has an impressive track record of growth. Its GDP growth in 2019 (pre – Covid) was +8%, the biggest in the Asia-Pacific region – more than India and China. Despite Covid, IMF/WB predict growth of +5-6% this year.

There is a fantastic line-up for this session. Speakers are:

• Tanzeen Ferdous – Marketing Director, Unilever Bangladesh: The client
  perspective, what works and what doesn’t in a Bangladesh context and
  where Unilever see any capability gaps.
• Ferdous Hasan Neville – Managing Director, Asiatic Marketing
  Communications Limited: One of the leading agencies in Bangladesh on
  how UK companies could benefit from partnerships.
• Shariful Islam – Managing Director, Bangladesh Brand Forum: Overview of
  the advertising industry in Bangladesh, current market characteristics and
  future trends.

Khalid Gaffar – Creative Lead, DIT British High Commission: Doing business
in Bangladesh, opportunities for UK creative sector firms.
The event is online and free. Join us and sign up here.

BRANDFUEL X RESET 2021 NOMINATION

We are delighted to share the news that RESET 2021 and Brandfuel, our production partner, have been shortlisted for Conference/Exhibition of the Year at The Drum Experience Awards!

RESET 2021 was a very special industry conference that took place at the beginning of a critical year for UK advertising and was hosted by the Advertising Association, the IPA and ISBA – our first event as a tripartite. You can read more about RESET 2021 here and watch the whole conference on demand here.

On 28 January 2021, The Advertising Association, the IPA and ISBA joined forces for the first time in our collective histories to present RESET 2021, a very special industry conference at the beginning of a critical year for UK advertising. Read more here and to watch on demand click here.

AD OF THE WEEK

You’ve made it this far – why not treat yourself and watch our ad of the week?

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