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Food Advertising
The AA, ISBA, IPA and IAB have written a joint letter to the Culture Secretary Oliver Dowden, articulating serious concerns about the planned ‘short’ nature of the Government’s upcoming consultation on a full online HFSS advertising ban. We understand that this consultation is likely to be published soon, ahead of the Government’s response to its last consultation on a 9pm watershed ban, which is expected before the end of the year.
Government Engagement
This week we held meetings with DCMS and BEIS to discuss HFSS advertising, Brexit, and Government support for industry during the ongoing crisis.
DCMS has requested information about the impact of coronavirus and the new tiered lockdowns, the ongoing recession and the end of the Brexit transition period on our industry. The AA is preparing a response which we will be submitting early next week. If you have any key information or asks which you would like to be included, please get in touch with Noa.
European Engagement
This week we sent a joint letter with European associations to MEPs, voicing concerns over the European Parliament’s recommendations for further restrictions on targeted and personalised digital advertising within the Digital Services Act.
The recommendations are broad and would have serious repercussions for consumer choice, business efficiency, the funding of free and fair media, and could hamper economic recovery.
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