THIS WEEK: UK ADVERTISING IN THE MEDIA

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

Jed Hallam joins Snap as EMEA head of comms planning

Hallam will be based in London in new role and report to Will Scougal, director of creative strategy.

Why Snapchat wants strategic heft to get closer to brands

It’s become a rite of passage for younger digital media owners to hire experienced agency planners, but Snap’s ecommerce play adds another layer to Jed Hallam’s hire.

Top execs are combating presenteeism in adland

Adland tends to attract hardworking, competitive people. So it’s natural that showing up at work, both figuratively and literally, was encouraged. In fact, for some being the first to arrive and last to leave was a badge of honor.

Positive female role models underpin successful brands

A new report has reinforced the progressive feedback loop that positive female role models in advertising have to play in boosting brand appeal.

Happy as lamby

Marks & Spencer roles out  “100% British Lamb” campaign.

Advertising’s Altruism

With an army of creative talent at its disposal, the ad industry is well-placed to help drive societal change.

Ministers urge bosses to sign up for climate targets

The government has stepped up pressure on Britain’s big companies to sign up to emissions-reductions goals ahead of November’s Cop26 climate change summit.

Young Marketers Want Ad Agencies to Cut Ties With Big Oil

Activist group Clean Creatives released an open letter signed by over 70 ‘advertising and PR leaders of tomorrow’.

Create Not Hate Seeks To Improve Relationships With The Met Police

Quiet Storm has created a film featuring young black Londoners sharing their experiences of stop and search powers and how police relations with young people of colour can be improved.

Promoting the DE&I advantage

Marie Friel, Bloomberg Media’s deputy head of sales, Europe introduces the company’s Equality initiative.

TfL to remove controversial Channel 4 ‘Naked Attraction’ ad from its buses

The ad attracted controversy on Twitter, being described as ‘creepy’.

Open letter calls for greater inclusion of LGBT+ women in advertising

The letter says queer women are one of the least represented groups in the ad industry, with negative stereotypes portrayed in both media and society, making them twice as likely as men to remain in the closet at work.

Route 1 to the mainstream…telly

Dominic Mills analyses the ‘as seen on TV’ effect to achieve mainstream brand acceptance.

Serena Williams saves the day as Wonder Woman in dramatic DirecTV spot

Grand Slam legend has switched from tennis hero to superhero after starring in a Wonder Woman 1984-themed ad for DirecTV.

Adtech execs weigh up pros and cons of UK plans to diverge from GDPR

UK culture secretary Oliver Dowden last week outlined that he is keen to reform UK data laws and diverge from EU-enacted GDPR, which the nation has been adhering to since May 2018.

Why You Should Make Sure You’re an AdGreen Carbon Calculator Early Adopter

AdGreen’s Carbon Calculator launches at the end of this month and it’s time for any company that wants to reduce its productions’ carbon footprint to start getting involved, writes LBB’s Alex Reeves.

Behind Dentsu’s Anna Lungley’s search for the ‘holy grail’ – sustainable business growth

Ahead of the COP 26 conference in November, advertising holding companies are burnishing their eco-friendly reputations. Anna Lungley, Dentsu International‘s green chief, explains the network hopes to reach the ‘holy grail‘ of sustainable growth.

Why are so few brands casting differently-abled actors?

Differently-abled actors in ad campaigns are conspicuous in their absence in a way that BAME individuals are (thankfully) not nowadays.

Asda puts ‘That’s Asda price’ tagline out to pasture in first campaign by Havas

Agency won the account in May, replacing three-year incumbent AMV BBDO.

Proving ROI, influencers, online sales: 5 interesting stats to start your week

Four out of five marketers feel under pressure internally to provide marketing ROI but most lack confidence in their marketing data.

The 95:5 rule is the new 60:40 rule

B2B marketers shouldn’t try to convert in-market buyers to immediate sales, or convince out-of-market buyers to consider a purchase – they should make every buyer remember their brand next time they need its product.

Iconic French Biscuit LU Lands In UK With A Digitas Campaign

Digitas UK’s endearing illustrated campaign launches LU biscuits from Mondelez.

Coffee hunk wars: Pitt takes on Clooney with role in De’Longhi campaign

The campaign will run until the end of 2021.

Advertisers ‘caught by surprise’ by September TV ad market surge

TV market is set to end 2021 well ahead of 2019.

‘What having cancer taught me about supporting staff undergoing treatment’

In a piece for Management Today, the Lucky Generals founder shared her thoughts on how leaders can meaningfully support people with cancer at work.

Festival of Marketing 2021 agenda revealed

From analysing how marketers can optimise their relationship with the CFO, to leadership lessons from the frontline, the October edition of the Festival of Marketing features four days full of inspiration.

Droga5 Takes Helena Bonham Carter To Paradise In New Barclaycard Ad

Directed by David Kolbusz, the campaign showcases Barclaycard’s commitment to small businesses.