We are delighted to be bringing back the Media Business Course to the beautiful Grand Hotel in Brighton next year – and this time it will be held in the summer on 5-8 July.
Responding to the results of the first inclusion survey of the industry’s workforce, the All In Census, the ongoing work to rebuild public trust in advertising and the industry’s talent crisis, we are reshaping this iconic course. For the first time, we are aiming MBC at talent with 4 to 5 years industry experience at an agency, media owner or advertiser.
Founded in 1964, MBC has an astonishing heritage. It is firmly established as the place where thousands of young media industry practitioners are exposed to an inspirational and often life-changing learning experience.
Delegates are divided into syndicates to work on a blue-chip client brief and create a full media strategy before pitching against each other to become the coveted MBC winners. During the 3 day event they are guided through the process by tutors who rank among the top strategic media talent in the UK and enjoy a stellar line-up of some of the best speakers in media and advertising today.
2019 speakers included: Rory Sutherland, Vice Chairman, Ogilvy UK, Karen Blackett OBE, Country Manager, WPP, Simon Daglish, Group Commercial Director, ITV, Tracy De Groose, Executive Chair, Newsworks, Richard Eyre CBE, Chairman, IAB UK, Nils Leonard, Founder, Uncommon, Alex Mahon, CEO, Channel 4 and many more.
Watch the MBC 2019 Showreel here
Registration will open shortly – please register your interest here
TESTIMONIALS FROM THE MEDIA BUSINESS COURSE 2019
I just wanted to say how amazing the MBC course was from start to finish. I genuinely don’t think I’ll go on a course as good as MBC for the rest of my career so for that I can only say thank you to the AA and everyone involved. An unforgettable experience!
James Beesley, MediaCom
It was an awesome, awesome experience and one I will never forget. The line-up of speakers was so inspiring, and all of the syndicate leaders were great also. I will 100% be recommending this to everyone internally!
Christian Hanson, Mail Metro Media
Thank you for the opportunity! I thoroughly enjoyed MBC and have already been recommending it to others at Initiative.
Rebecca Markham, Initiative
Huge thank you to you and team for organising such a fantastic event. All of the speakers were amazing and I’ve learnt so much from the week that I’m sure will stay with me for the rest of my career.
Nicola Fox, JCDecaux
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