Media Business Course 2018

Since its inception more than 50 years ago, the Advertising Association Media Business Course has consistently delivered the best media planning training there is.

It is unquestionably a very special experience for each and every participant; every year the course provides the strongest emerging talent from all parts of the communications industry with a unique and rewarding cross-industry learning experience.

Run, devised and organised by industry leaders who make up the managing committee, the course delivers a thorough, modern perspective on the art, science and creativity of the changing media business through a stellar line up of speakers, as well as hands-on experience of tackling a client brief.

Devised for key emerging talent (from 18 months to three years into their careers), whether from an agency, media owner or advertiser, this course helps all delegates understand more about the vital and complex task of media planning.

Delegates are divided into syndicates with an experienced agency planning lead and are guided through the process by tutors who rank among the best strategic media talent in the UK.

The syndicates are all given the same live blue-chip client brief and have to devise a full media strategy, then pitch against each other to win the account.

Throughout the three days, delegates enjoy thought-provoking and stimulating presentations from some of the best speakers in media and advertising today.

Final pitch presentations are made to a senior panel of client, agency and media-owner judges, and for finalists, the client who delivered the brief will be there in person to assess the four best responses. Every syndicate is given a full debrief on their performance from the judging panel on the final morning.