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The concept of thinking of your audience as actual humans has been around for as long as anyone can remember – because it works. Despite this, brands continually forget to put their audiences’ human wants, needs and values at the heart of what they do, instead chasing the latest shiny technology or gimmick.
Joined by Lucy Reynolds, Head of Consumer Communications at Vodafone and Richard Shotton, Author of the Choice Factory, we will explore the techniques marketers can use to effectively influence consumer decisions, and what steps brands should take to find that “human truth”.
Date: 17 Jun 2019
Location: Audi A, Palais I
Timings: 14:30 - 15:00
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