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The BAFTA ceremony is a celebrated cultural moment in the British calendar. As the main sponsors, EE (the UK’s largest mobile network) uses the power of the network to bring fans closer to the stars and in particular red carpet fashion. But creating a campaign capable of capturing the attention and participation of A-listers requires a spectacular experience.
In an age where the lines between our digital and physical lives are blurring, they turned to @Shudu.gram – the world’s first digital supermodel – to be the bridge between fans at home and the stars live on the red carpet.
Come and find out the story behind the virtual supermodel – and meet Shudu, live.
Date: 21 Jun 2019
Location: Interactive Stage, Palais II
Timings: 10:45 - 11:15
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