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The spoken word is one of the most powerful forms of storytelling. Thinking about people we want to connect with, what they do today and where it’s easiest to find them – the explosion of podcast listenership is unsurprising. We explore the potential of podcasting as a credible medium for healthcare storytelling and what makes it authentic, educational and trustworthy. In the US alone, 26% of the population listen to podcasts at least every month. We will be sharing how formats and even the most difficult narratives can be harnessed to deliver healthcare stories and what we can do to rise above the noise of the other 500,000+ active podcasts across platforms such iTunes and Spotify, to reach our audiences.
Date: 17 Jun 2019
Location: Healthcare Insights Stage, Palais II
Timings: 12:45 - 13:15
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