Member content
Already a member? Sign in below
Is the ‘business of business’ to create value for shareholders, or value for the world?
Following on from the success of The Economist BIG Debate at Cannes Lions 2018, this session will see Zanny Minton Beddoes, editor-in-chief of The Economist, host a debate on whether marketers have become so distracted by having a ‘purpose’, they have forgotten their commercial reality – to sell products/services and drive profit. The debate will focus on the value of brand purpose, the impact on sales and whether consumers continue to perceive for-purpose campaigns as a benefit to the world and community, or as a ruthless sales tactic?
Date: 19 Jun 2019
Location: Debussy Theatre, Palais I
Timings: 12:45 - 13:30
Already a member? Sign in below
If your company is already a member, register your email address now to be able to access our exclusive member-only content.
If your company would like to become a member, please visit our Front Foot page for more details.
Enter your email address to receive a link to reset your password
Your password needs to be at least seven characters. Mixing upper and lower case, numbers and symbols like ! " ? $ % ^ & ) will make it stronger.
If your company is already a member, register your account now to be able to access our exclusive member-only content.