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What did an international NGO, a UK supermarket, and an animated orangutan all have in common? They all wanted to protect our rainforests from dirty palm oil.
We’ll dive into the unlikely story of how Greenpeace and Iceland worked together to create a Christmas sensation, and changed how an entire country thought about what went into their shopping baskets.
In keeping with the Christmas spirit of generosity, a shared agenda was pursued. Iceland harnessed the competitive advantage of going palm-oil free. And Greenpeace forced the world’s biggest palm oil supplier to scrutinise it’s supply chain for sustainable change. All using the world’s first totally recycled advert.
With the environmental stakes high, business can be a powerful conservation advocate.
Date: 20 Jun 2019
Location: Audi A, Palais I
Timings: 12:45 - 13:15
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