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Creativity means seeing the world differently – and now, seeing the $15 trillion global business opportunity presented by the world’s aging population. Consumers 50+ control 70% of U.S. disposable income and 79% in the UK. Fueled by data, insights and the courage to disrupt our profession, some marketers are getting the aging story right – and as a result, are poised for booming growth. Those who’ve created new value for older generations are few and far between, but amid the first era ever to boast a 100-year lifespan and a five-generation workforce, this is the opportunity of our creative lives. Innovators and enthusiasts gather here to reimagine the creative, financial and societal possibilities that can connect us.
Date: 20 Jun 2019
Location: Lumiere Theatre, Palais I
Timings: 14:00 - 14:45
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