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Formula 1 was in an unbalanced and unsustainable state when Liberty Media acquired it. TV audiences declining, and ageing fan base, race attendances down, sponsors dropping out – the sport was not ready for the digital age.
They are embarking on a large scale transformation of the sport, revitalising it both ‘on -track’ and ‘off-track’. As well as making the racing more exciting, they are aiming to understand their fans better and to rebuild the brand.
Creativity is at the heart of how they are enabling this change and bringing the sport into the digital age.
Find out how one of the world’s most recognisable sport brands is transforming itself to become a fully sustainable media business in the modern era.
Date: 20 Jun 2019
Location: The Terrace Stage - Sports Programme, The Terrace
Timings: 17:30 - 18:00
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