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Nothing brings us together like a good film, show or game. Each allows us to connect over the joy of quality storytelling. But, as the entertainment industry evolves, so too does consumer expectation. Audiences want more than just an epic movie – they long for memorable experiences.
Framestore’s Mike McGee will explore the latest thinking at the intersection of immersive entertainment and storytelling, showcasing examples of how technologies like Magic Leap can add layers of engagement and connection. Whether it’s the Niffler from Fantastic Beasts and Where to Find Them, or other world-famous series, technology allows consumers to experience epic entertainment and connect in ways never before possible, opening up a host of exciting new possibilities for brands and IP
Date: 19 Jun 2019
Location: Palais II Stage, Palais II
Timings: 16:00 - 16:30
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