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As Picasso said, every child is an artist. The problem is how to remain an artist once we grow up. Children’s capacity for playing and storytelling is immensely powerful. Haribo and Quiet Storm are proving just how powerful by creating advertising that lets kids do the talking. What happens when you ditch the script and hand over the creative control to a bunch children? During this session, they will explain how the spontaneous conversations of children have given Haribo an authentic brand voice and fuelled its storytelling. And, for grown ups who feel they’ve lost their childlike capacity they will also offer a step-by-step guide on how to unleash your inner child and let your imagination run free.
Date: 20 Jun 2019
Location: Audi A, Palais I
Timings: 10:30 - 11:00
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