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If you don’t build a strong pharma brand then you’ve no chance. The loss of exclusivity countdown starts straight away and only a strong brand can generate loyalty and protect profits. In this talk we’ll show how Absolut and Audi take the right kind of risks to strengthen their brand – protecting them from much cheaper alternatives and competitor innovation. We will draw parallels and offer suggestions on what healthcare brands can learn from these successful consumer brands.
Date: 18 Jun 2019
Location: Healthcare Insights Stage, Palais II
Timings: 15:45 - 16:15
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