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Guinness measures its progress over decades and centuries, not quarters.
Brewed in 50 countries and loved in 150, Guinness is instantly recognizable. From the 1930s Gilroy artwork to Surfer, the greatest TV ad of all time. But over 260 years, the brand has had ups and downs.
In 1929 Rupert Guinness set a challenge for generations of marketers, ‘the quality of our advertising must be equal to the quality of our beer’.
But did marketers overstep Rupert’s challenge? Did the brand become bigger than the beer? Could Guinness reinvent itself to stay relevant?
Diageo’s Syl Saller and Mark Sandys take you inside St James Gates and brand strategy; the good, bad and difficult to understand how brands can live forever.
Date: 20 Jun 2019
Location: Debussy Theatre, Palais I
Timings: 14:45 - 15:15
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