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The Geena Davis Institute on Gender in Media will present revealing findings about gender and intersectionality representation in global advertising. This study aims at raising awareness of explicit and implicit bias in advertising, and its powerful ripple effects in the world. Using the Institute’s groundbreaking, GD-IQ Machine Learning media measurement tool which automates analysis of gender and race, this study will update previous research that examined 12 Years of global advertising and will present new findings from the 2018 Cannes Lions Film, Film Craft winners and shortlists. The session will also include a panel discussion with leading brand and agency executives.
Date: 18 Jun 2019
Location: Audi A, Palais I
Timings: 12:45 - 13:15
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