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Formula 1 has been running for 70 years and has historically been the proving ground for OEM teams. In 2004, Red Bull bought Jaguar Racing and turned around a failing team into an eight-time World Championship winning team.
This is the kind of transformation many brands dream of.
At the age of 36, Christian Horner became the youngest ever Formula 1 Team Principal, leading a team that was initially seen as a ‘party’ team to become a highly regarded Championship Winning team in just six years.
Red Bull Racing were not just content with winning on-track but challenging the status quo and using the sport as an exciting platform on which to market the Red Bull brand. Find out how.
Date: 19 Jun 2019
Location: Debussy Theatre, Palais I
Timings: 15:30 - 16:00
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