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From #LetsGetThisBread to the ‘Don’t Say It’ meme and Elon Musk’s tweets, nobody knows what fuels today’s cultural conversation better than Twitter. Whatever you heard, you heard it first in a tweet – and then added your two cents. But what does it take for brands to break through the noise? How do you become a global talking point – for the right reasons? And what are the audience behaviors that drive culture-defining moments? Twitter has partnered with Contagious, analysing the past five years of Cannes Lions winners to answer these questions and more. Join us to find out how the Participation Playbook can supercharge your next campaign launch.
Date: 17 Jun 2019
Location: Debussy Theatre, Palais I
Timings: 11:00 - 11:30
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