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It’s no secret that brands need to stand out. They need to break through the clutter of thousands of brand messages people see every day. They need to do it on crowded platforms and to audiences who are ever more immune to advertising. One way they can choose to do it is with comedy but that’s often easier said than done.
This presentation will be focused on applying Jonathan’s Lynn’s year’s of accumulated comedic wisdom and technique (which can be seen in films like My Cousin Vinny, Clue and The Whole Nine Yards or television shows like Yes Minister) to the brand environment we all work in.
Date: 18 Jun 2019
Location: Audi A, Palais I
Timings: 14:30 - 15:00
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