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The Lexus ES is an ‘intuitive’ car.
It uses A.I in its safety features to aid the human driver.
Man and machine working together for a better driving experience.
For the launch campaign the idea was to mimic this relationship.
A machine (A.I) would write the script, a human would direct it.
Man and machine working together to create a more intuitive advert.
Of course, it wasn’t quite as simple as that…
This talk will tell the whole story – how the A.I was loaded with Cannes ‘winners’, the client buying a script before there was a script, an A.I writing a story about a machine coming to life and a director who feared for human creativity.
Date: 21 Jun 2019
Location: Palais II Stage, Palais II
Timings: 14:30 - 15:00
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