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Why is it so hard to make the case for investment in creativity when all the evidence suggests it is effective? Because we have made a rational, not an emotional, case for it. Rory Sutherland, vice chairman of Ogilvy, leads a session on how to make your colleagues and clients think differently about advertising – and how to restore confidence to the advertising business.
Date: 19 Jun 2019
Location: Audi A, Palais I
Timings: 16:30 - 17:15
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