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The world’s leading international bank, HSBC, has teamed up with world-renowned artist Jean-Michel Jarre to create a full sound identity and sound signature that people across the globe will come to associate with HSBC.
A pioneer of electronic music who has sold over 80 million records, Jarre has created various versions of the sound identity to be used for different brand moments, touch points and across multiple global platforms.
Come and hear an ear-opening conversation between Jean-Michel Jarre and HSBC’s Andrea Newman on how to create a global sound identity that can transcend language and culture to express a universal brand promise of prosperity.
Date: 18 Jun 2019
Location: The Terrace Stage, The Terrace
Timings: 15:30 - 16:00
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