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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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Cookie Policy

/ June 21st 2017

Cookies are not your enemy and we use them with care

Many websites use cookies in order to improve your browsing experience. Cookies are pieces of information that a website transfers to the cookie file on your computer’s hard disk. Cookies enable that website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’).

Cookies may be set by the website you are visiting ‘first party cookies’:

First party cookies are set by the website, you are visiting and they can only be read by that site.

Alternatively ‘third party cookies’ may be set by other websites who run content on the page you are viewing:

Third party cookies are set by a different organisation to the owner of the website you are visiting. For example, the website might use Google Analytics to analyse how users use the site. Google will set their own cookie to perform this service. The website you are visiting may also contain content embedded from another site such as Twitter, Facebook, you tube and these sites may set their own cookies.

If you wish to restrict cookies then you can do this through your browser; the Help menu within your browser should tell you how. In addition www.aboutcookies.org, explains how to control cookies when using the internet. For information on how to control cookies on your mobile device you will need to refer to your handset manual.

Any information we collect either from brochure downloads, competition entries and general enquiries will be kept confidential and generally we will only use your information within our company. Your information will never be sold or used in connection with anything other than what you supplied the information for.