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Our mission to rebuild public trust in advertising is ongoing. For our industry, it is the most crucial issue we face and we are committed to working with our members and peers on a system change that will help to rebuild its decline.
Here you will find updates on our work in this field. If you are a member, you will be able to find and read a number of reports that we have produced which are dedicated to achieving this goal. You will also be able to watch our Trust in Advertising film, which formed part of Credos’ research alongside Craft, where they spoke to 60 people up and down the country to observe how they interact with advertising in their daily lives.
Keep checking back on this section for updates.
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